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We have seen many signals that Social Media & Technology is becoming less “Open” over the last 12 months. Whether it was the recent abandonment of Google Maps from Apple Devices in iOS6 or the discontinuation of mobile clients for...
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People on Twitter tend to use one of two methods to build a following.
Method 1: Mass Follow and Unfollow
This method is used to crank up the number of followers on twitter and has little regard for quality of followers or engagement. What happens...
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Social media sites like Facebook, Twitter, and YouTube are simple to start, but without a plan can easily become a time-sink and money pit for most businesses.
How do you avoid this costly mistake? Easy!
Create a Social Strategy Plan!
Keep the...
TweetWhat is Places on Facebook?
Places on Facebook is a powerful and highly interactive feature on Facebook for mobile users. This feature can be used exclusively as a very effective mobile marketing tool for small businesses or anyone who has a physical...
TweetMany people I work with are confused if their business is right for social media. When faced with the option of markeing via facebook, twitter, youtube, or any other “social” site, the first objection for most people is usually “Social...
TweetSocial media has a growing influence on Search Engine Optimization. As google, bing, and others see your content retweeted, on google+, liked, on digg, etc it adds credibility and tells the search engine that your content is valuable and unique....
TweetWe have seen many instances over the last two years of social media sites like Facebook, Google+, and Twitter affecting the search engines. I see this having a positive and negative impact on marketing using SEO and search engines in general.
In...
TweetThe news media is in be business of customer traffic just like websites. They are trying to get the attention of people and hold their attention for as ling as possible. Here are three lessons marketers and business owners can take from the news...
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The attached picture grabbed my attention while getting lunch today. The lunch restaurant is a great example of how to use Facebook Foursquare and other geolocation apps to drive customer volume to their restaurant. This is especially helpful for...
TweetGoogle+ Pages vs LinkedIn Company Pages vs Facebook Fan Pages: Which Social Media Site Works best for business marketing?
There has been a lot of discussion on which site is best for marketing your business. It seems like their are more pages to...