Social media has a growing influence on Search Engine Optimization. As google, bing, and others see your content retweeted, on google+, liked, on digg, etc it adds credibility and tells the search engine that your content is valuable and unique. It is essentially a social vote for your content.

But many clients ask me, is my content shareable? how can I make it more shareable?

There are a few easy steps you can do right away to help your content be more Social Media Friendly.

First step is to make sure all your blog content has share buttons. If you are using wordpress, there are many free plugins to help, but atleast do the big three: Facebook, Twitter, and now Google+. At the moment, google is giving providers higher ranking for content shared via google plus.

Second is to join the social network with the majority of your customers and begin posting our links. This can be done easily and automated if using WordPress. Simply create a twitter account and set up the Tweet Old post plugin. This plugin will begin posting your content randomly to twitter. Then you can set up a friend feed account that will replay your link to the other sites as desired.

Third is to become active on Facebook FanPages, LinkedIn Groups, or Twitter conversations that are relevant to your product. One way to keep up is to find a monitoring tool that keeps up with your keywords and notifies you when the discussion is updated. Put links to your content where appropriate to not seem spammy.

And lastly, contrary to what many SEO experts would tell you, make your Titles Shareable. SEO principles tell use to put keywords first in the title, but this is not always useful on social sites. Focus how to articles or other high relevant and readable titles. People read articles for titles first and content later. Contrary to search engines where people are searching expressly for your keywords, social is often sharing content with likeminded individuals that is not what they are searching for at the time. You need to grab their attention fast and the title must convey what they will get out of the post.

To learn more about how to increase sales from your content learn more here about Content Strategy

Thanks,
Keith
Simple Media Marketing
www.SimpleMediaMarketing.con